The Belgium brand Cortés bought the handcrafting cigar company Oliva, known for the best cigar in the world. They wanted to highlight the beautiful craft of making a cigar. We filmed the complete production in Nicaragua and take the viewer through the complete production story of the cigars.
Together with our partner Samsung we provided a custom headset for all the sales representatives. A perfect tool for them to take their clients on a short trip to the Oliva tobacco fields in Nicaragua.
We also created a Virtual Reality Hub, this special VR chair allows people to experience the movie while being seduced by all your senses. While experiencing VR in this hub your mind get tricked by what you see, what you hear, what you feel and what you smell.
This way we are able to print a new memory in the brain of our viewer. Giving him the real feeling of being in Nicaragua for 7 minutes. Constructing the dream…
- The whole experience puts Oliva on the innovative map.
- The PR attention was huge
- Their clients reactions where extremely positive
- The sales team have a good support in their storytelling for the upcoming years.
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